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Post by account_disabled on Feb 25, 2024 3:58:49 GMT -5
Gather customer feedback and insights So far weve focused a lot on customer acquisition and brand awareness. Alternatively event marketing can be a great way to gather customer insights about your audience. Although it may seem that reallife events are a thing of the past there are still a huge number of benefits to hosting inperson events such as trade shows. You get invaluable access when you host an event for your potential customer. Use this to your advantage to help understand their needs wants and pain points. This in turn can inform business and marketing decisions to ensure that your product or service is meeting the needs of your customers. Using feedback questionnaires polls and even traditional facetoface conversations can help deepen your understanding of your customer. By allow Sweden Mobile Number List ing customers to trial your product or service you gain honest opinions. feedback and. The implementing it into your business. Target customers Coming back to the question of what is event organisation an important part of the process is identifying your target audience. Event marketing allows you to organise an event that actively targets your desired audience. Examples of targeting customers through event marketing include Hosting events in specific geographical locations that align with your target audience demographic Choosing types of events that appeal to the interests or age of your audience.
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